Why Does Content Take The Back Seat?

I’m sure we’ve all run into this at some point in our careers when working with clients:

“We’ll get you the content later, that’s not as important as the redesign.”

Q: “The finished design looks great, when can we launch?”
A: “We’re still waiting on content for some of the pages”

Now, don’t get me wrong, as a web designer, I know how important and impactful a site redesign can be on a company’s bottom line. However, when clients come to you with an outdated site, asking for a redesign… do you focus just on the design, or do you look at the content too? Because 9 times out of 10, the content is outdated as well. And if you’re a company undergoing a redesign, do you focus on content first or last? How would you rate your content prepration on a scale of 1-10?

The web has evolved tremendously the last several years, and just as a site’s design needs to be upgraded every year or two, so too does the content.