Blog Business Summit - Day 3

One of the big things I’m taking away from the Blog Business Summit here in San Francisco is that in order to be successful at blogging, you have to remember that “It’s About Listening”. Too often I get the impression that people and companies only want to use blogs to simply talk out about their service, product, etc.

Don’t get me wrong, talking about your company and products is great and I’d like to see more of it, but a conversation always goes two ways… listening is just as important as talking.