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	<title>BlissfullyAware &#187; Dear XYZ</title>
	<atom:link href="http://www.blissfullyaware.com/category/dear/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blissfullyaware.com</link>
	<description>BlissfullyAware is the online home of Web Designer &#38; Information Architect, Joshua Lane. It features his thoughts, ramblings, photos, tweets and (more often than necessary) links to random stuff on the internet.</description>
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		<title>Dear Amazon</title>
		<link>http://www.blissfullyaware.com/dear/dear-amazon/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-amazon/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 04:05:32 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/?p=338</guid>
		<description><![CDATA[Amazon, I am one of your biggest fans. I buy all sorts of useless crap from you and have even signed up for your Amazon Prime service so I can get my crap delivered sooner. I&#8217;m even considering buying my groceries from you&#8230; GROCERIES! It&#8217;s madness, I realize, but you&#8217;ve got me hooked.
Here&#8217;s the thing&#8230; [...]]]></description>
			<content:encoded><![CDATA[<p>Amazon, I am one of your biggest fans. I buy all sorts of useless crap from you and have even signed up for your Amazon Prime service so I can get my crap delivered sooner. I&#8217;m even considering buying my groceries from you&#8230; GROCERIES! It&#8217;s madness, I realize, but you&#8217;ve got me hooked.</p>
<p>Here&#8217;s the thing&#8230; putting ads on your site for other products and services is dumb. Seriously. Does the extra revenue from those ads offset the fact that your brand takes a credibility hit? To be honest, it makes you look a little desparate for money. Here are a few examples:</p>
<h3>300&#215;250 Ad in the Right-Hand Column on the Amazon Homepage</h3>
<p class="entryPhoto"><img src="http://www.blissfullyaware.com/wp-content/uploads/amazon_ad1.jpg" alt="300x250 Ad" /></p>
<h3>728&#215;90 Ad on the Bottom of the Product Page for the Iron Man DVD</h3>
<p class="entryPhoto"><img src="http://www.blissfullyaware.com/wp-content/uploads/amazon_ad3.jpg" alt="728x90 Ad" /></p>
<h3>Text Ad in the Top Right Corner of the Header on Amazon</h3>
<p class="entryPhoto"><img src="http://www.blissfullyaware.com/wp-content/uploads/amazon_ad4.jpg" alt="Text Ad" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dear Sweater Makers</title>
		<link>http://www.blissfullyaware.com/dear/dear-sweater-makers/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-sweater-makers/#comments</comments>
		<pubDate>Tue, 11 Dec 2007 20:04:16 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-sweater-makers/</guid>
		<description><![CDATA[Dear Sweater Makers and Designers of the world&#8230; please stop with the horizontal stripes.  Seriously, why is it that every sweater I see for sale is either a solid color (good), or has horizontal stripes (bad).  No vertical stripes to be found.

Don&#8217;t you know that vertical stripes are slimming!  And horizontal stripes [...]]]></description>
			<content:encoded><![CDATA[<p>Dear Sweater Makers and Designers of the world&#8230; <strong>please</strong> stop with the horizontal stripes.  Seriously, why is it that every sweater I see for sale is either a solid color (good), or has horizontal stripes (bad).  No vertical stripes to be found.</p>
<p class="entryPhoto"><img src="http://www.blissfullyaware.com/wp-content/uploads/bad.jpg" alt="bad.jpg" /></p>
<p>Don&#8217;t you know that vertical stripes are slimming!  And horizontal stripes do the EXACT OPPOSITE.  And as someone who is actively trying to get into shape, trying on items of clothing with horizontal stripes is a constant reminder of my horrible physique&#8230; *commence sobbing*</p>
<p>So, I guess, thanks for making me feel self-conscious&#8230; jerks.</p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Dear Internet Users</title>
		<link>http://www.blissfullyaware.com/dear/dear-internet-users/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-internet-users/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 15:02:20 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-internet-users/</guid>
		<description><![CDATA[It's Grammar Time]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve reached my breaking point and I think the time has come to share with you a few rules of grammar&#8230;</p>
<ol>
<li><strong>YOUR</strong> and <strong>YOU&#8217;RE</strong> are two different words meaning two different things.</li>
<li><strong>ITS</strong> and <strong>IT&#8217;S</strong> are two different words meaning two different things.</li>
</ol>
<p>Let us now see these words in a few example sentences&#8230;</p>
<blockquote><p><strong>Your</strong> car smells like cheese.</p></blockquote>
<blockquote><p><strong>You&#8217;re</strong> a fan of cheese, aren&#8217;t you?</p></blockquote>
<blockquote><p><strong>Its</strong> car smells like cheese.</p></blockquote>
<blockquote><p><strong>It&#8217;s</strong> a fan of cheese, isn&#8217;t it?</p></blockquote>
]]></content:encoded>
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		<slash:comments>6</slash:comments>
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		<title>Dear Bicyclists</title>
		<link>http://www.blissfullyaware.com/dear/dear-bicyclists/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-bicyclists/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 19:07:36 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-bicyclists/</guid>
		<description><![CDATA[We Need to Talk]]></description>
			<content:encoded><![CDATA[<p>In the ongoing battle between bicyclists and car drivers, I&#8217;m firmly on the side of the bicyclists.  Too often I&#8217;ve seen cars (and their drivers) completely disregard bike riders and (many times) nearly run them off the road.  <strong>Not cool</strong>.</p>
<p>That being said, I would like to make a plea to those of you that ride your bikes in the city&#8230; <strong>please</strong> try to follow the posted street signs.  Cars obey the posted stop signs and street signals.  Pedestrians obey the posted stop signs and street signals.  But you bicyclists seem to just run through them at your leisure.  And just recently, one of you nearly took my head off!  I understand you&#8217;ve got momentum on your side and if the street is clear, then you&#8217;re going for it (red light be damned).  But when we pedestrians see that red light, that&#8217;s our signal to cross the other side of the street.  That&#8217;s when it&#8217;s <em>safe</em> for us. And since all the cars are stopped and waiting, it makes sense that all the bikes in that lane would <strong>ALSO</strong> be stopped and waiting.  Apparently not.</p>
<p>I know in the ongoing car vs bike war, most bicyclists want cars (and their drivers) to respect the fact that they (bicyclists) have just as much right to the road as cars do.  The thing is, if you expect them (cars and their drivers) to grant you those rights, it means you also have to follow the same rules&#8230; stop signs, street signals, etc.  Please&#8230; for the pedestrians!</p>
<p><strong>Disclaimer</strong>: I have <em>many</em> friends that ride their bikes everywhere.  I also have <em>many</em> friends that walk everywhere (myself included). When you bicycle riders go flying down the street and whiz by us pedestrians (nearly hitting us)&#8230; it&#8217;s scary.</p>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Dear Capcom (Mega Man)</title>
		<link>http://www.blissfullyaware.com/dear/dear-capcom-mega-man/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-capcom-mega-man/#comments</comments>
		<pubDate>Fri, 22 Jun 2007 17:56:38 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-capcom-mega-man/</guid>
		<description><![CDATA[Nostalgia is F-U-N]]></description>
			<content:encoded><![CDATA[<p>When I was little, I used to LOVE playing Mega Man. For me, it was one of my favorite Nintendo titles&#8230; up there with the likes of Super Mario Bros, Double Dragon, Contra, etc. Unfortunately, the game I used to love so much, isn&#8217;t really the same anymore.  And the new versions seem to be split into two camps&#8230;</p>
<p class="entryPhoto"><img src="http://www.blissfullyaware.com/wp-content/uploads/megaman.jpg" alt="Mega Man - Nintendo DS Games" /></p>
<ol>
<li><strong>Mega Man Battle Network</strong> (featuring RPG style game play)</li>
<li><strong>Mega Man Zero/ZX</strong> (featuring classic side-scrolling action)</li>
</ol>
<p>The Battle Network games I have absolutely no interest in as I&#8217;m just not a big fan of role-playing games.  The Zero/ZX games, however, seem like a more direct descendant of the original.  But apparently Mega Man isn&#8217;t even the main character anymore?  Gah!  Stupid Capcom.</p>
<p>So, I have an idea&#8230; remake the original Mega Man in the same way Nintendo remade the original Super Mario Bros for the DS. Maintain the awesome/classic side-scrolling game play, but introduce some new features like new levels and bosses.  Maybe spice up the game play a tad, but still maintain what made the original so much fun&#8230; a small blue robot shooting white circles at the bad guys.</p>
]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Dear Cab Driver</title>
		<link>http://www.blissfullyaware.com/dear/dear-cab-driver/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-cab-driver/#comments</comments>
		<pubDate>Sun, 11 Feb 2007 17:49:03 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-cab-driver/</guid>
		<description><![CDATA[Oh Dear God]]></description>
			<content:encoded><![CDATA[<p>Thanks for driving by the other night.  I had <em>just</em> missed my bus and really didn&#8217;t feel like standing out in the cold for 20 minutes until the next one arrived.  Your arrival was much appreciated.</p>
<p>Here&#8217;s the thing, though&#8230; please stop trying to suffocate me.  I realize you enjoy those pine scented air fresheners, and ever more-so, not bathing for days at a time.  But when the smell of your <em>rancid B.O.</em> mixes with the noxious fumes of <em>artificial pine death</em>, I begin to question my will to live.</p>
<p>In my attempt to not inhale any of this &#8220;air&#8221;, I simply stopped breathing.  What else am I to do!?  On one hand, I could inhale and risk damaging my ability to smell (and taste) for years to come.  On the other hand, I could try and hold my breath for about 20 city blocks.  Sadly, for my sake, I can&#8217;t hold my breath very long.  I tried and we only made it 3 blocks. Damn traffic lights! The only other option was to breath slowly and try not to notice the scent that could likely kill a small child.</p>
<p>In the end, I made it to my destination and the damage wasn&#8217;t too severe&#8230; aside from headaches and nausea &#8230;oh, and the fits of screaming and cold sweats.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Dear Shaun Inman</title>
		<link>http://www.blissfullyaware.com/dear/dear-shaun-inman/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-shaun-inman/#comments</comments>
		<pubDate>Fri, 02 Feb 2007 15:05:56 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-shaun-inman/</guid>
		<description><![CDATA[Kudos]]></description>
			<content:encoded><![CDATA[<p>You seem to have caught a bit of <a href="http://www.crowdctrl.com/2007/01/29/shaun-of-the-dead-horse">slack</a> <a href="http://9rules.com/marketing/notes/1620/">lately</a> for your launch of <a href="http://www.haveamint.com/">Mint 2.0</a>.  Here are a couple of choice quotes from both articles&#8230;</p>
<blockquote><p>From his associates to his best friends, everyone in the little A-list circle of SXSW-speaking designers banded together to not only hock his wares on his behalf (in exchange for a free upgrade, no doubt) but to even defend his right to charge for his work on his schizophrenic website.</p></blockquote>
<blockquote><p>Do you think it&#8217;s fair that Shaun uses his influence to garner higher prices? It&#8217;s no secret that the $19 would be balked at by any other developer.</p></blockquote>
<p>Shaun, please know that us B/C/D/etc-listers ALSO support your work.  Mint is a fantastic product and that&#8217;s why I will gladly pay $19 for an upgrade (tax write-off!).  I realize there are other alternatives out there (some free, some not); but none of them seem to have Mint&#8217;s flexibility, customization options, and general ease-of-use.  Well done Shaun :)</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Dear Mobile Web Folks</title>
		<link>http://www.blissfullyaware.com/dear/dear-mobile-web-folks/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-mobile-web-folks/#comments</comments>
		<pubDate>Wed, 10 Jan 2007 20:40:35 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-mobile-web-folks/</guid>
		<description><![CDATA[Why the iPhone is Revolutionary]]></description>
			<content:encoded><![CDATA[<p>This letter goes out to anyone designing or developing websites for the &#8220;mobile web&#8221;.  And it comes from someone who doesn&#8217;t use the &#8220;mobile web&#8221; and has never designed or developed specifically for it.  Huh? Let me explain&#8230;</p>
<p>The &#8220;mobile web&#8221;, to me, has always been a hassle.  For one, I&#8217;ve never enjoyed the experience of trying to get online with my cell; and once online, the sites I&#8217;ve visited have always been rather lackluster. Perhaps that&#8217;s due to the limitations of the device (small screen, bad browsers, etc).  Either way, the experience has always been a bit of a let-down.  So much so that I&#8217;ve always felt indifferent when folks talked about the &#8220;mobile web&#8221; as the next big thing.  How could people get so excited about an experience that felt fundamentally crippled?</p>
<p>Fast forward to yesterday (wrap your brain around that phrase!) and all this has changed.  Apple&#8217;s iPhone is, more or less, presenting &#8220;the web&#8221;.  Not the &#8220;mobile web&#8221;, but the web as we know it &#8230;just on a smaller screen.  All of the sites we know and use, rendered the way we expect them to via Safari.</p>
<p>This was always the hardest part about the &#8220;mobile web&#8221; for me.  Every site I would visit would be different than what I&#8217;m used to&#8230; different features, different look, different experience.  It always felt like I had to learn them all over again; and that took work&#8230; work I didn&#8217;t feel like doing on a tiny little screen. With the iPhone I don&#8217;t have to to re-learn anything &#8230;no extra work.</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Dear Hallmark</title>
		<link>http://www.blissfullyaware.com/dear/dear-hallmark/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-hallmark/#comments</comments>
		<pubDate>Fri, 22 Dec 2006 02:12:05 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-hallmark/</guid>
		<description><![CDATA[Well Done]]></description>
			<content:encoded><![CDATA[<p>As far back as I can remember, wrapping paper has been pretty basic&#8230; pretty pattern on the front, white on the back.  At least, that&#8217;s the type of wrapping paper I&#8217;ve always seemed to come across.  This year, however, I seem to have come across a lovely roll of wrapping paper that has DARED to be different.  Okay, maybe not so much <em>different</em>, as just <em>helpful</em>.</p>
<p><a href="http://www.flickr.com/photos/joshualane/329619440/"><img title="Hallmark Wrapping Paper" alt="Hallmark Wrapping Paper" src="http://farm1.static.flickr.com/159/329619440_3ca7c7a257_m.jpg" /></a> On the back of this gem isn&#8217;t just a plain white expanse.  Oh no.  Hallmark has gone the extra mile and printed a handy little grid on it!  How fantastic is that for cutting <em>just</em> the right size piece for your gift?</p>
<p>In addition, the paper itself is a simple but versatile red/green/plaid foil design&#8230; classy enough for anyone, but not too over the top. Well done Hallmark! When next christmas rolls around (or the next birthday), I&#8217;ll be sure to pick up a roll of your splendid wrapping paper.  All the while knowing that my ineptitude at cutting a straight line will now be a thing of the past!</p>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Dear Sony</title>
		<link>http://www.blissfullyaware.com/dear/dear-sony/</link>
		<comments>http://www.blissfullyaware.com/dear/dear-sony/#comments</comments>
		<pubDate>Wed, 25 Oct 2006 01:59:37 +0000</pubDate>
		<dc:creator>Joshua Lane</dc:creator>
				<category><![CDATA[Dear XYZ]]></category>

		<guid isPermaLink="false">http://www.blissfullyaware.com/dear/dear-sony/</guid>
		<description><![CDATA[Come On]]></description>
			<content:encoded><![CDATA[<p><img id="image126" alt="ps3_vs_sp.gif" src="http://www.blissfullyaware.com/wp-content/uploads/ps3_vs_sp.gif" /></p>
<p>Ummmm&#8230; did someone in the art department miss this one?  While I realize you are responsible for both the Playstation 3 and the Spider-Man films, why would you use the same typeface for two MASSIVELY popular franchises?  Two franchises that aren&#8217;t really related to each other at all.</p>
<p>Now, if someone in the art department did this on PURPOSE, then what&#8217;s the benefit?  Is there some secret synergy between the two brands we&#8217;re not aware of?  Maybe there&#8217;s a Spider-Man themed Playstation 3 coming out next year?  Or maybe Spider-Man plays the Playstation a lot in the next film?</p>
<p>Just curious to know what you all were thinking here&#8230;</p>
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